Your first choice in premium New Zealand cocktail liqueurs

Wildfern is a new brand currently being released on the New Zealand market - the first range of premium quality New Zealand-made bar liqueurs to become available on the New Zealand and international markets. Developed over 2004 to 2006 some of these have already won international medals. To reflect our vision and commitment to the highest standards we chose the silver fern, typifying New Zealand's internationally recognised achievement in many areas.

As it appears on the label design the fern's shape and positioning reflect the coastline of New Zealand, nestled in the deep blue southern Pacific Ocean ("Te Moana nui a Kiwa" in Maori), represented by the waves in the logo. The shape of the waves sitting within the tip of the fern are reminiscent of the sail shape of traditional boats used by native Pacific Islanders. This also reminds us that both Maori and European settlers came to New Zealand in sailing vessels ("waka" in Maori).

The name Wildfern also reminds us of the the ruggedness of New Zealand, as encountered by early settlers. Some parts of the country are so rugged it is believed they have yet to be set foot on by humans. This preserved natural beauty is an important part of New Zealand's identity and international attraction. It is also the source of the native honeys we use in some of the Wildfern range.

The Pikopiko fern shoot, depicted as the dot on the "i" in the Wildfern logo, has traditionally been used as a vegetable green, being affectionately called "bush asparagus". The enjoyment of Wildfoods is celebrated each year at the now famous West Coast Wildfoods Festival, held in Hokitika on the west coast of the South Island of New Zealand.

The Founder

Mark Atkin, Managing Director and Master Alchemist